Puffin peeking out from burrow

Our mission

Nature is in big trouble, but we've got big plans to save it.

From now until 2030, we'll be focusing on some ambitious plans and targets - working together with you and our partners to collectively change the fate of nature.

Homes for nature

Reserves are at the heart of what we do. They're vital to our conservation work and priceless spaces for everyone to get close to nature.

We believe they work best when they connect with wild spaces and habitats in the wider landscape. That's why we'll be working to make bigger, better, more joined up homes.

  • Thanks to your support, we own 55 per cent of the land we manage and 45 per cent is managed in partnership with others
  • By 2025 we will have helped to improve the wildlife value of at least 10 per cent of the seas around the UK and its overseas territories
  • By 2025 we want to ensure at least 20 per cent of UK land is well managed for nature, by ensuring no loss of protected areas and by offering inspiration and advice to improve the management of around 5,000 square kilometres owned by others.
 Baltic sea on a stormy day with heavy rain falling on coastal headland, Gellort, Cape Arkona, Rugen island, Germany's most northerly point, Mecklenberg-Vorpommern, Germany
Landscape view of reserve showing heather and water, Arne RSPB Reserve, Dorset.

We have the ambition to double our land-holding by 2030

Species recovery

Nature is in desperate trouble. Species numbers have declined dramatically in recent years and it's vital we work together to help their recovery.

We'll continue to focus on our priority list of species and help nurture their recovery, through a combination of research, partnerships, landscape-scale conservation and policy work.

  • We'll give urgent and intensive help to birds such as the curlew, turtle dove, hawfinch, willow tit and puffin which are suffering from a worryingly dramatic downturn in numbers
  • Continue our conservation investment in 41 other birds, to help prevent them slipping back down in numbers
  • Continue the development and progress of already successful reintroduction projects, such as the bittern, cirl bunting and corncrake. 
  • We're proud of our role in the State of Nature report, and together with the other 49 organisations involved, we will be a powerful partnership to react to the threats it identified
  • We are the UK partner of BirdLife international and together we will tackle the threats to our shared nature overseas.
Hawfinch Coccothraustes coccothraustes, male at site baited with sunflower seed
Turtle dove Streptopelia turtur, standing on grass, Essex
Turtle dove
Puffin peeking out from burrow
 Nightingale Luscinia megarhynchos, singing from a hawthorn bush, Minsmere, Suffolk
Cuckoo Cuculus canorus, perched in the top of a tree, Co. Durham
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The 2016 State of Nature report monitored 9,670 species over 7,500,000 volunteer hours.


Our work will continue to reach far beyond the UK, working with our partners to help protect habitats and save endangered birds and wildlife overseas.

We're part of BirdLife international, a network of passionate organisations, working together to save shared nature across the globe. We’re proud of our partnerships and their ongoing successes, and dedicated to continuing our work together protecting nature across borders. 

Here is a small selection of our international priorities:

  • Together with BirdLife International and others partners, we will continue our work on the Birds Without Borders programme, helping to conserve migrant birds on their journey between Europe and Africa.
  • The Albatross Task Force will continue it's successful work to protect albatrosses, killed in their tens of thousands every year by longline fishing.
  • We will tackle the threats to resting seabirds by invasive species on islands in the Atlantic and Pacific. 
  • We will focus our work on the UK oversea territories, recognising the UKs unique responsibility for the wildlife they support.
Black browed albatross Thalassarche melanophrys, West Point Island, Falklands.
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The UK will increasingly become an ark for species as their ranges shift northwards due to the effect of climate change and other factors.


We’re proud to be involved in a wealth of successful partnerships, from our innovative collaborations with United Utilities and Cemex, to our work with Aldi delivering inspiring nature connections to children.

Some of our aims include:

  • Establishing inspiring and effective collaborations with industry to save nature, both reducing the impact of corporate activity on the natural world and working together to actively improve it
  • Forming new partnerships to help develop and maintain farming that’s good for all of us, by helping farmers to find a home for nature, while continuing to produce the food we need
  • Continuing our work as part of the 50 organisations responsible for the State of Nature report, to share and react to the urgent threats and focuses it highlighted.
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We are at our best when our practical experience informs and drives our advice and inspires others to act.

Working together

There is a force which has been with us since the beginning. It’s a force that’s played a big role in the history of conservation and will have an even bigger one in its future – that force is you.

We want to celebrate our legacy and create a movement – to make nature, and its conservation, a fundamental part of everyone’s lives. We want to nurture a world where it’s part of everyone’s automatic thinking to let nature in and not shut it out. 

As part of this, we will continue our work to enable and empower everybody, to be able to connect to nature and become guardian to it. We’re all in this together - and together we have the power to collectively change the fate of nature, creating a new balance and rediscovering our place in the natural world again. 

  • We will continue to inspire young people all over the UK, and create new opportunities for them to discover and connect with nature.
  • By 2020 we aim to have delivered 2 million ‘connections to nature’ experiences for children via partnerships, schools outreach and reserves activity.
  • With fun accessible schemes such as Give Nature a Home and the Big Garden Birdwatch, we will continue to transform gardens across the country into mini nature reserves. Building a movement and weaving the UKs landscape into a tapestry of connected wild spaces.
  • We will continue to find new and creative opportunities to volunteer, campaign and support the RSPB and strive to grow in numbers and spirit, to meet the growing threats to nature.
Give Nature a Home in your garden
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697, 735 of you gave an hour of your time to participate in the Big Garden Birdwatch 2022.